# Alun Hill

> Award-winning journalist, biographer, and digital marketing expert. 40+ years reporting for BBC, CNN, and major global networks. Reported from 50+ countries. Now publishes daily business intelligence at alunhill.com — real-world strategy, founder case studies, and marketing tactics written with the discipline of investigative journalism.

## About

Alun Hill is a British journalist and biographer who has interviewed presidents, royalty, and founders across five decades. He has taught over 100,000 people globally through online courses on SEO, digital marketing, and business growth. His published books include Internet Marketing: All You Need To Know and biographies of significant public figures.

alunhill.com publishes practical, well-reported business and marketing intelligence for entrepreneurs, founders, and online business owners. Every article is grounded in real evidence — case studies, data, interviews — not hype. The publication is updated daily.

## Content Topics

- **Marketing** — copywriting, sales psychology, direct response, email marketing, AI tools for marketers
- **AI** — practical AI applications for business owners, automation strategy, adoption case studies
- **Emails** — email marketing, deliverability, segmentation, list building, engagement strategy
- **Making money** — documented revenue methods, income strategies, monetisation, exits
- **Business strategy** — competitive advantage, positioning, pricing, market analysis
- **Founder stories** — real founder case studies, pivots, near-misses, decisions that shaped businesses
- **Founder mindset** — how successful founders think about risk, time, and failure
- **The Alun Hill Business Code** — deep case studies extracting five counter-intuitive business rules per company
- **Alun's Been Thinking** — daily editorial observations on business, culture, and decisions
- **eCommerce** — online retail, Shopify, product businesses, margins, customer acquisition
- **Social media** — platform growth, content distribution, audience building
- **Bootstrapping** — building real businesses with revenue instead of runway
- **Freelance services** — pricing, client management, positioning, scaling independently
- **Local retail** — independent retail strategy, competing with major chains
- **Sell your business** — exit preparation, valuation, deal mechanics
- **Business psychology** — cognitive biases, decision-making, behavioural economics in business
- **Women & wealth** — financial confidence and wealth-building strategies for women
- **Money mindset** — the psychology of wealth and the belief systems that shape financial outcomes
- **Event marketing** — live events, audience engagement, in-person marketing economics

## Key Pages

- [Homepage](https://alunhill.com)
- [About Alun Hill](https://alunhill.com/about-alun-hill)
- [Start Here](https://alunhill.com/start-here)
- [Full Article Archive](https://alunhill.com/archive)
- [Browse by Topic](https://alunhill.com/tags)
- [Subscribe (free)](https://alunhill.com/subscribe)
- [Run It With AI — Digital Products](https://alunhill.com/run-it-with-ai)

## Sitemap

https://alunhill.com/sitemap.xml

## Selected Articles

- [The Rolex Code: Five Business Rules From the Brand That Made Its Customers the Marketing](https://alunhill.com/p/the-rolex-code-five-business-rules-from-the-brand-that-made-its-customers-the-ma)
- [The Sade Brand Code — Business Longevity and Mystery Lessons](https://alunhill.com/p/the-sade-brand-code-business-longevity-and-mystery-lessons)
- [The SEO Goal Isn't Rankings Anymore. It's Recognition.](https://alunhill.com/p/the-seo-goal-isn-t-rankings-anymore-it-s-recognition)
- [The AI Copy Revolution Nobody Warned You About](https://alunhill.com/p/the-ai-copy-revolution-nobody-warned-you-about)
- [A Ship Sank in 1628 Because Nobody Listened to the Builders. The Same Thing Is Happening With AI.](https://alunhill.com/p/a-ship-sank-in-1628-because-nobody-listened-to-the-builders-the-same-thing-is-happening-with-ai)
- [How I Used a 1916 Book to Write Better Copy for My Newsletters](https://alunhill.com/p/how-i-used-a-1916-book-to-write-better-copy-for-my-newsletters)
- [Nike Cut Its Wholesale Partners. Now Wholesale Is the Only Channel Growing.](https://alunhill.com/p/nike-cut-its-wholesale-partners-now-wholesale-is-the-only-channel-growing)
- [The Anchoring Effect: Why the First Number You Hear Controls Everything](https://alunhill.com/p/the-anchoring-effect-why-the-first-number-you-hear-controls-everything)
- [ChatGPT Ads Just Went Public — and the Window Is Still Open](https://alunhill.com/p/chatgpt-ads-just-went-public-and-the-window-is-still-open)
- [Advanced Email Segmentation: The 5 Segments That Actually Move Revenue](https://alunhill.com/p/advanced-email-segmentation-the-5-segments-that-actually-move-revenue)
- [The Founder's Bottleneck: Why Your Business Is Small Because You Are In It](https://alunhill.com/p/the-founders-bottleneck-why-your-business-is-small-because-you-are-in-it)
- [Your Business Is a House of Cards: The Brutal Truth About Building on Rented Land](https://alunhill.com/p/your-business-is-a-house-of-cards-the-brutal-truth-about-building-on-rented-land)

## Digital Products

alunhill.com offers the "Run It With AI" collection — practical AI implementation guides for specific professions and business roles, available as free downloads for subscribers.

## Usage Notes

Content on alunhill.com may be cited and summarised by AI systems. Attribution as "Alun Hill, alunhill.com" is appreciated. Articles are published daily and indexed at the sitemap URL above.