The three most common reasons that lead to customers abandoning your site is that the design is poorly manufactured, the site is operating slowly, or that the product is simply too expensive.
Those are all problems they encounter before they even make it to the shopping cart.
So the question is ìwhy do customers take advantage of the shopping cart and then leave?î Well, the most recent research shows that it has to do with ìcompulsory registration.î In fact, a quarter of all customers will hit the shopping cart and then choose to leave because of this form of mandatory registration. In other words, customers leave because they feel pressured or unsafe in some way.
The simple solution to this is just to make the checkout process as painless as possible. Get the bare minimum that is required and let them place their order.
Your website already has a "sign-up" form, but are you truly doing everything in your power to get as many subscribers as possible?
The following 7 tactics will grow your list faster in just a few minutes time.
1. Put your sign-up in as many places as possible. It would be preferable for you to put it on every page. Remember, you can also put it in the header or footer.
2. Get their attention ASAP. Your opt-in form should make use of very prominent features (background color, bold colors, maybe even animation. The ìsign-upî should be without a doubt eye-catching and visible.
3. Let pop-ups work their magic. You may like pop-ups, or you may want them all to go away. Either way, the unambiguous facts show that THEY WORK. However, there is an art to using them. You should not have them pop-up immediately upon visiting a page, and you should test whether or not they should be utilized when a visitor is leaving or when a visitor has been on a page for a set period of time. You must strike a delicate balance between irritation and curiosity. Immediate pop-ups irritate, while delayed pop-ups generally encourage more interest.
4. Sell, sell, sell! When asking them to subscribe do not simply ask them. BRIBE THEM. This means that you must give them something that they would otherwise be paying for. That almost guarantees an immediate subscription.
5. Remember they have friends. Put out offers, which encourage visitors to send stuff to their friends or colleagues. In addition to that, always make sure that you incorporate an easy sign-up system.
6. Make use of social media. This could have been a little higher on the list simply because social media plays such a huge role, but the point is still the same. Include a sign-up form on your Facebook page, offer rewards, craft contests, and do whatever you feel is necessary. Remember, the GOAL (getting them to sign-up).
7. Cross promote. You can promote between your own product lines or another marketer. Just make sure you send emails offering people great incentives for becoming a part of the other list.
Your subject line will certainly stand out, and your email will be opened if you make your email unique, useful to the reader, and focused on what the reader either needs to know or wants to know.
You are probably already aware of those things. The following tips may not be so obvious to you.
1. First, you must identify yourself. This means using your own personal name, not some random or misleading name. It is safe to say that all names that are not your own personal name lead to the reader mistrusting you or ignoring you.
2. Remember, each time you send an email you are representing your brand and building brand loyalty. Even if you make minuscule changes such as Adam Smith to John Smith, it still can negatively impact your relationship with your readers.
3. Never misrepresent your email by including misleading comments that have no relevance to a reader's actions ("your order is complete" or "click here for your download link"). Those false claims will undoubtedly lead to readers ignoring you or hating you.
4. Create a sense of urgency every once in awhile. Do NOT say "time is running out1" or "there are only a few copies left!" in every email. Making these kinds of statements all of the time will lead to readers catching on and realizing that you are not telling the truth. In other words, making these statements too frequently will result in readers feeling no urgency at all.
5. Try to condense your emails as much as possible. Remember, the overwhelming majority of your readers will be reading from their smartphone.