Most business writing is produced by people who have never run a business.
Over forty years as a journalist — for the BBC, CNN, and outlets around the world — taught me one thing about businesses worth writing about: the interesting part is almost never the part that gets covered.
The interesting part is the decision that didn't make the press release.
The founder who nearly quit in year three.
The product that failed before the one that made them famous.
The number that explains everything, buried in a footnote.That's what this newsletter is for.
What You'll Receive
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Each issue does one of three things:
A founder story — one entrepreneur, one business, examined properly. Not a hagiography. A reported account of how something was built.
A business case study — one company, five counter-intuitive rules extracted from how it actually operates. The Hermès Code. The Apple Retail Code. The Amazon Code. Real analysis, not inspiration.
A short, direct essay — one idea from 40 years of watching businesses succeed and fail. Written to be useful, not to fill space.
Who This Is For
You run a business, or you're building one.
You've read enough content about entrepreneurship to know that most of it recycles the same frameworks from the same ten books.
You want original reporting and original thinking.
You're willing to read something longer than 280 characters if it earns the time.
You're not looking for motivation. You have plenty of that. You are looking for information that changes what you do — not just how you feel.
Forty Years of Reporting. Here's What That Gets You.
I've reported from more than 50 countries.
I've interviewed heads of state, generals, and billionaires. I've covered political revolutions and corporate collapses.
None of that makes me better at business than you.
But it does mean I know how to find the real story inside a complicated one — and how to write it so it's worth reading.
I've also built and sold online businesses, created courses bought by more than 287,000 students across dozens of countries, and run multiple publications from scratch. I'm not writing about entrepreneurship from the outside.
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