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About Alun Hill
Alun Hill

Alun's Been Thinking ...

What a 40-year BBC and CNN journalist thinks about when he's not on deadline. Business observations you won't find in a management textbook.

Making Money

Not passive income fantasies. Specific, documented methods real business owners use to build revenue — without needing a team, a loan, or a pitch deck.

Founder Stories

The decisions founders don't talk about in interviews — the pivots, the near-misses, the moments where the business nearly ended. Reported accurately, not polished for TED Talks.

Social Media

Social platforms change their rules constantly. This is what still works regardless — and why most content strategies fail before they begin.

AI

AI is being adopted faster than it's being understood. These articles separate the tools that are genuinely useful from the hype — and explain what's actually happening underneath.

Bootstrapping

Most businesses never raise VC funding. Most successful ones don't need it. Here's how founders built real companies with revenue instead of runway.

Event Marketing

Live events create the one thing digital marketing cannot replicate: a room where people chose to show up. How to make that count.

Founder Mindset

Not motivational. Not a listicle of morning routines. The specific ways successful founders think differently about risk, time, and failure — extracted from real conversations and reported case studies.

Freelance Services

Freelancing is easy to start and hard to scale. The pricing, client, and positioning decisions that separate a sustainable independent practice from a perpetual hustle.

Local Retail

Independent retailers have consistently outperformed expectations for two decades. What they know about their customers that Amazon cannot buy its way into knowing.

The Alun Hill Business Code

Every company that lasts does something that shouldn't work — and something that does. Five counter-intuitive rules per case study, taken from brands, musicians, institutions, and founders who built something worth studying.

Email Marketing

Email is the only marketing channel you own outright. These articles are for people who understand that — and want to use it with precision rather than frequency.

Marketing

Forty years of watching how companies build audiences — and why most marketing fails to survive contact with a real customer. Reported analysis, not agency opinion.

eCommerce

Online retail is maturing fast. Margins are thinning, customer acquisition costs are rising, and the operators winning now understand things that weren't true five years ago. What's changed and why it matters.

Success Stories

Read success stories from the Alun Hill Community members.

Women & Wealth

Financial confidence, independence, and wealth-building strategies for women at every stage of life.

Sell Your Business

Practical strategies for preparing, valuing, and selling a business at the best possible price.

Business Psychology

How cognitive biases, decision-making shortcuts, and human behavior shape business outcomes.

Business Strategy

Competitive advantage, positioning, pricing, and the strategic decisions that determine which businesses endure.

Entrepreneurial Money Mindset

How your beliefs about money shape your business decisions — and what to do about it. Pricing, profit, growth, and the psychology that drives (or stalls) every entrepreneur's financial life.

Newsletters

Entrepreneurship

Newsletter For The Real Entrepreneur

Business journalism from a 40-year BBC and CNN veteran.

Real interviews with real founders. Deep dives into companies worth understanding.

No hype, no franchise listings - just well-reported writing about the people who build things.

Alun Hill

Forty years of journalism. Now turned on the business world. Real entrepreneurs, real stories — by Alun Hill.

Tetmo LLC. 1309 Coffeen Ave, Sheridan, WY 82801

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