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The IKEA Code: Five Business Rules From the Company That Made You Build Your Own Furniture

The Alun Hill Business Code

The IKEA Code: Five Business Rules From the Company That Made You Build Your Own Furniture

Alun Hill

•

AI Now Costs More Than the Employees It Replaced. One Model Fixes That.

AI

AI Now Costs More Than the Employees It Replaced. One Model Fixes That.

Alun Hill

•

Microsoft Just Spent $2.5 Billion Proving Most Companies Cannot Deploy AI Alone. Here Is What That Means for You.

AI

Microsoft Just Spent $2.5 Billion Proving Most Companies Cannot Deploy AI Alone. Here Is What That Means for You.

Alun Hill

•

Ford Spent Four Years Fixing Its Quality Problem. Now It Has the Data to Prove It - and a July 4 Ad Campaign to Match

Marketing

Ford Spent Four Years Fixing Its Quality Problem. Now It Has the Data to Prove It - and a July 4 Ad Campaign to Match

Alun Hill

•

LinkedIn Is Now the Only Major Ad Platform Where B2B Companies Get Back More Than They Spend. The Data Shows Why

Social Media

LinkedIn Is Now the Only Major Ad Platform Where B2B Companies Get Back More Than They Spend. The Data Shows Why

Alun Hill

•

How I Used a 1916 Book to Stop Overthinking My Business Decisions

Alun's Been Thinking ...

How I Used a 1916 Book to Stop Overthinking My Business Decisions

Alun Hill

•

Social Feeds as TV: The Algorithm Shift That Changes Content Strategy

AI

Social Feeds as TV: The Algorithm Shift That Changes Content Strategy

Alun Hill

•

The Fear of Selling

Entrepreneurial Money Mindset

The Fear of Selling

Alun Hill

•

The Retirement Mindset for Women

Women & Wealth

The Retirement Mindset for Women

Alun Hill

•

The Wealth Thermostat

Entrepreneurial Money Mindset

The Wealth Thermostat

Alun Hill

•

TikTok Attribution: Why Your Best Channel Might Look Like Your Worst

AI

TikTok Attribution: Why Your Best Channel Might Look Like Your Worst

Alun Hill

•

How I Used a 1916 Book to Find My Next Product Idea

Alun's Been Thinking ...

How I Used a 1916 Book to Find My Next Product Idea

Alun Hill

•

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Get The Alun Hill Briefing

Business journalism from a 40-year BBC and CNN veteran.

Real interviews with real founders. Deep dives into companies worth understanding.

No hype, no franchise listings - just well-reported writing about the people who build things.

Alun Hill

Forty years of journalism. Now turned on the business world. Real entrepreneurs, real stories — by Alun Hill.

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