Marketing

Forty years of watching how companies build audiences — and why most marketing fails to survive contact with a real customer. Reported analysis, not agency opinion.

LATEST

Marketing

A SaaS Company Hid Its Pricing Page. Demo Conversions Jumped 183%.

Alun Hill

•

Jul 15, 2026

Marketing

Meta's AI Ad Tools Are Auto-Enrolling Brands. The Results Are Nonsensical.

Alun Hill

•

Jul 14, 2026

Marketing

Speed Over Perfection: The Business Case for Launching Before You're Ready

Alun Hill

•

Jul 13, 2026

Marketing

WD-40 Just Posted 24% Sales Growth. A 71-Year-Old Product Showed the Rest of Us How.

Alun Hill

•

Jul 13, 2026

Marketing

Threads Engagement Strategy: The Platform That Is Actually Working for Brands

Alun Hill

•

Jul 12, 2026

Marketing

Nike Cut Its Wholesale Partners. Now Wholesale Is the Only Channel Growing.

Alun Hill

•

Jul 8, 2026

Marketing

The Company Behind TechRadar Lost a Quarter of Its Profits. Every Online Publisher Should Pay Attention.

Alun Hill

•

Jul 7, 2026

Marketing

Dynamic Email Content: How to Make Every Email Feel Written for One Person

Alun Hill

•

Jul 7, 2026

Marketing

How to Create TikTok Content That Converts Without Going Viral

Alun Hill

•

Jul 6, 2026

Marketing

Leveraging Micro-Influencers: Why Small Reach Produces Bigger Returns

Alun Hill

•

Jul 6, 2026

Marketing

Multi-Touch Attribution: How to Understand Which Marketing Is Actually Working

Alun Hill

•

Jul 5, 2026

Marketing

Ford Spent Four Years Fixing Its Quality Problem. Now It Has the Data to Prove It - and a July 4 Ad Campaign to Match

Alun Hill

•

Jul 3, 2026

Marketing

Nestlé Will Remove Every Artificial Color From Every Product Worldwide by December

Alun Hill

•

Jul 2, 2026

Marketing

Memes Are Money

Alun Hill

•

Jul 2, 2026

Marketing

Building a Simpler Marketing Machine: 9 Systems That Replace Complexity

Alun Hill

•

Jul 1, 2026

Marketing

The Brand That Accidentally Built a $334,000 Sales Channel on Substack

Alun Hill

•

Jul 1, 2026

Marketing

How Free Traffic From Reddit and Forums Becomes a Sustainable Business

Alun Hill

•

Jun 30, 2026

Marketing

The Emerging Trend of Repurposing Narrated Reddit Threads as Video Content

Alun Hill

•

Jun 30, 2026

Marketing

Cracker Barrel Scrapped Its Own Rebrand in Seven Days. The Recovery Is Still Not Over.

Alun Hill

•

Jun 29, 2026

Marketing

The Zeigarnik Funnel: Building an Entire Marketing System Around Open Loops

Alun Hill

•

Jun 29, 2026

Marketing

How to Run a Flash Sale That Actually Clears Inventory

Alun Hill

•

Jun 27, 2026

Your Business Appears in AI Search Results. That Doesn't Mean Anyone's Buying.

Alun Hill

•

Jun 26, 2026

Marketing

One Email Subject Line. One Child in Hospital. One Very Expensive Lesson.

Alun Hill

•

Jun 26, 2026

Marketing

SEO KPIs That Actually Matter (And the Ones Beginners Waste Time On)

Alun Hill

•

Jun 25, 2026

Marketing

What Microcultures Teach Marketers About Targeting That Actually Works

Alun Hill

•

Jun 25, 2026

Marketing

LATEST

A SaaS Company Hid Its Pricing Page. Demo Conversions Jumped 183%.

Meta's AI Ad Tools Are Auto-Enrolling Brands. The Results Are Nonsensical.

Speed Over Perfection: The Business Case for Launching Before You're Ready

WD-40 Just Posted 24% Sales Growth. A 71-Year-Old Product Showed the Rest of Us How.

Threads Engagement Strategy: The Platform That Is Actually Working for Brands

Nike Cut Its Wholesale Partners. Now Wholesale Is the Only Channel Growing.

The Company Behind TechRadar Lost a Quarter of Its Profits. Every Online Publisher Should Pay Attention.

Dynamic Email Content: How to Make Every Email Feel Written for One Person

How to Create TikTok Content That Converts Without Going Viral

Leveraging Micro-Influencers: Why Small Reach Produces Bigger Returns

Multi-Touch Attribution: How to Understand Which Marketing Is Actually Working

Ford Spent Four Years Fixing Its Quality Problem. Now It Has the Data to Prove It - and a July 4 Ad Campaign to Match

Nestlé Will Remove Every Artificial Color From Every Product Worldwide by December

Memes Are Money

Building a Simpler Marketing Machine: 9 Systems That Replace Complexity

The Brand That Accidentally Built a $334,000 Sales Channel on Substack

How Free Traffic From Reddit and Forums Becomes a Sustainable Business

The Emerging Trend of Repurposing Narrated Reddit Threads as Video Content

Cracker Barrel Scrapped Its Own Rebrand in Seven Days. The Recovery Is Still Not Over.

The Zeigarnik Funnel: Building an Entire Marketing System Around Open Loops

How to Run a Flash Sale That Actually Clears Inventory

Your Business Appears in AI Search Results. That Doesn't Mean Anyone's Buying.

One Email Subject Line. One Child in Hospital. One Very Expensive Lesson.

SEO KPIs That Actually Matter (And the Ones Beginners Waste Time On)

What Microcultures Teach Marketers About Targeting That Actually Works

Newsletter For The Real Entrepreneur

Alun Hill