Marketing
Forty years of watching how companies build audiences — and why most marketing fails to survive contact with a real customer. Reported analysis, not agency opinion.
Forty years of watching how companies build audiences — and why most marketing fails to survive contact with a real customer. Reported analysis, not agency opinion.
Business journalism from a 40-year BBC and CNN veteran.
Real interviews with real founders. Deep dives into companies worth understanding.
No hype, no franchise listings - just well-reported writing about the people who build things.
