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One Email Subject Line. One Child in Hospital. One Very Expensive Lesson.

Marketing

+1

One Email Subject Line. One Child in Hospital. One Very Expensive Lesson.

Alun Hill

•

Anthropic Just Released a Viktor Competitor. Here Is What Happened When Real People Tested It.

AI

Anthropic Just Released a Viktor Competitor. Here Is What Happened When Real People Tested It.

Alun Hill

•

The Female Entrepreneur's Money Mindset

Freelance Services

+2

The Female Entrepreneur's Money Mindset

Alun Hill

•

What Happens to Customers Who Feel Seen: Loyalty Beyond Programmes

Email Marketing

What Happens to Customers Who Feel Seen: Loyalty Beyond Programmes

Alun Hill

•

Why the Ugly Landing Page Converts Better: The Psychology of Visual Trust

Alun's Been Thinking ...

Why the Ugly Landing Page Converts Better: The Psychology of Visual Trust

Alun Hill

•

Divorce and the Financial Restart

Women & Wealth

Divorce and the Financial Restart

Alun Hill

•

SEO KPIs That Actually Matter (And the Ones Beginners Waste Time On)

Marketing

SEO KPIs That Actually Matter (And the Ones Beginners Waste Time On)

Alun Hill

•

What Microcultures Teach Marketers About Targeting That Actually Works

Marketing

What Microcultures Teach Marketers About Targeting That Actually Works

Alun Hill

•

Why Your Landing Page Headline Is Probably Wrong — And How to Fix It

Freelance Services

+2

Why Your Landing Page Headline Is Probably Wrong — And How to Fix It

Alun Hill

•

The AI Productivity Myth That Most Companies Have Swallowed Whole

Alun's Been Thinking ...

The AI Productivity Myth That Most Companies Have Swallowed Whole

Alun Hill

•

Why AI Makes Bad Writers Worse and Good Writers Better

Alun's Been Thinking ...

Why AI Makes Bad Writers Worse and Good Writers Better

Alun Hill

•

74% of Professionals Use AI Every Week. Only 6% of Their Clients Think It's Making Any Difference.

AI

74% of Professionals Use AI Every Week. Only 6% of Their Clients Think It's Making Any Difference.

Alun Hill

•

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Business journalism from a 40-year BBC and CNN veteran.

Real interviews with real founders. Deep dives into companies worth understanding.

No hype, no franchise listings - just well-reported writing about the people who build things.

Alun Hill

Forty years of journalism. Now turned on the business world. Real entrepreneurs, real stories — by Alun Hill.

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