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The Economics of Refusal

Alun's Been Thinking ...

The Economics of Refusal

Alun Hill

•

How to Win Back Customers Who Have Stopped Buying

Founder Mindset

How to Win Back Customers Who Have Stopped Buying

Alun Hill

•

Validate Your Micro-SaaS in One Day — No Code, No Budget, No Excuses

Bootstrapping

Validate Your Micro-SaaS in One Day — No Code, No Budget, No Excuses

Alun Hill

•

Stop Seeking Mentors: Why You Should Be Studying Your Enemies Instead

Alun's Been Thinking ...

+1

Stop Seeking Mentors: Why You Should Be Studying Your Enemies Instead

Alun Hill

•

How to Run an Annual Customer Appreciation Event That Actually Works

Event Marketing

How to Run an Annual Customer Appreciation Event That Actually Works

Alun Hill

•

The Re-Engagement Campaign That Actually Works

Marketing

+1

The Re-Engagement Campaign That Actually Works

Alun Hill

•

Attention Retention Is the New Traffic: Why Keeping Eyeballs Beats Getting More of Them

Alun's Been Thinking ...

Attention Retention Is the New Traffic: Why Keeping Eyeballs Beats Getting More of Them

Alun Hill

•

How to Launch a Paid Membership Tier for an Existing Customer Base

Business Strategy

+1

How to Launch a Paid Membership Tier for an Existing Customer Base

Alun Hill

•

Your "Brand" Is Just an Expensive Hobby Until You Force a Transaction

Alun's Been Thinking ...

+3

Your "Brand" Is Just an Expensive Hobby Until You Force a Transaction

Alun Hill

•

How to Handle a Customer Complaint in a Way That Builds Loyalty

Marketing

+1

How to Handle a Customer Complaint in a Way That Builds Loyalty

Alun Hill

•

The Danger of Zero Pricing Complaints

Alun's Been Thinking ...

The Danger of Zero Pricing Complaints

Alun Hill

•

Cart Abandonment Emails That Work Without Discounts, Guilt Trips, or Begging

Alun's Been Thinking ...

Cart Abandonment Emails That Work Without Discounts, Guilt Trips, or Begging

Alun Hill

•

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Business journalism from a 40-year BBC and CNN veteran.

Real interviews with real founders. Deep dives into companies worth understanding.

No hype, no franchise listings - just well-reported writing about the people who build things.

Alun Hill

Forty years of journalism. Now turned on the business world. Real entrepreneurs, real stories — by Alun Hill.

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