Craft the email sequence and replay structure that converts a single webinar into a perpetual revenue stream.

A webinar that you have recorded once and never re-used is a significant return-on-investment problem. The production time for a professional webinar — preparation, hosting, editing, promotion — typically runs to 20-30 hours. When that webinar runs once and is then archived, the revenue per hour of production investment is low. The evergreen webinar model converts that same production investment into a repeating revenue stream: automated email sequences drive prospects to a replay page, the replay converts them at comparable rates to a live webinar, and the revenue continues for months or years after the original production. For $1, this article gives you the email sequence structure and replay page architecture that makes an evergreen webinar commercially viable.

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