Reuters reported this week on a small healthcare business that used AI not as an experiment, but as a core operating tool from day one.
The founder used an AI coach to develop investor pitches, refine financial projections, and build a strategy deck — work that would typically require expensive consultants or weeks of trial and error. The result: a faster launch, faster funding, and faster expansion than comparable startups achieve through traditional methods.
The story sits inside a larger pattern. Companies investing in AI are hiring roughly 10% more workers than those that are not. US average hourly earnings have reached $37.53. The Federal Reserve is wrestling with the short-run and long-run implications of the technology on productivity and employment.
But here is the part Reuters did not say plainly enough: most small businesses are still using AI wrong.
The Gap Between Using AI and Working With AI
Fifty-seven percent of US small businesses now invest in AI tools, according to the US Chamber of Commerce — up from 36% in 2023. That sounds like progress. It is not.
The majority of that 57% use AI the way they use a search engine. They type a question. They get an answer. They copy it somewhere. That is not integration. That is interruption with extra steps.
The healthcare founder in the Reuters story did something different. They gave AI a defined role inside the business — pitch development, scenario planning, operational support — and let it run. The AI was not a tool they opened occasionally. It was a colleague they relied on daily.
That distinction — tool versus colleague — is where most small businesses stall.
What an AI Colleague Actually Looks Like
Viktor lives inside Slack and Microsoft Teams. You @mention it in a thread the same way you would ask a colleague. The output — a PDF, a report, a task created in your CRM, an email drafted in Gmail — lands where it should land.
For a small business trying to replicate what that Reuters founder did, here is what Viktor handles without being prompted twice:
Investor and client materials. Give Viktor a brief and it produces a pitch deck, a proposal, or a financial summary — formatted, branded, and saved to the right folder. Not a rough draft you need to rebuild. A working document.
Daily operations without daily attention. Weekly reports pulled from your data. Invoice chasers sent on schedule. Meeting notes turned into action items and distributed to the right people. The administrative work that eats four hours a day simply runs.
Market and competitive intelligence. Viktor monitors news, tracks competitors, and delivers a briefing before your morning coffee. No manual searching. No tab-switching. The information arrives organized and ready.
The Real Advantage Is Speed to Structure
What the Reuters story illustrates is not that AI is useful — everyone knows that by now. It is that the businesses gaining the most from AI are the ones that give it structure, scope, and responsibility from the start.
They do not experiment with AI. They deploy it.
You get $100 of free credits to begin. No time limit, no commitment. That is enough to do real work and see what Viktor can actually do before you spend a penny. There is also $50 off your first bill. You must use this exact link to receive both benefits:
Disclosure: Some links in this article are affiliate links. If you choose to get started with Viktor using the links provided, I may receive a commission — at no additional cost to you. I only recommend tools I use and believe in.
