PwC's 2026 Global AI Jobs Barometer examined more than one billion job advertisements across 27 countries and six continents. The finding that matters most is this: AI is not eliminating jobs uniformly. It is creating two entirely separate labour markets — and the gap between them is widening fast.
The first track is what PwC calls "professionalised" roles. These are positions where AI acts as a force multiplier for experienced people. Doctors who use diagnostic AI to catch what they might miss. Financial analysts who use AI to process data sets that would take a human team weeks. In these roles, headcount and wages are both growing. The second track is "democratised" roles — jobs where AI makes the work itself easier for non-experts to perform. These roles are seeing slower growth and, in many sectors, outright contraction.
The numbers behind this split are striking. AI specialist job postings rose 68.9 per cent between 2024 and 2025 — eight times faster than the broader job market. Companies most exposed to AI are seeing 40 per cent higher productivity growth than those least exposed. And, perhaps counter-intuitively, those same high-AI companies are raising wages and expanding headcount faster than their competitors.
The message is clear. AI rewards the people and businesses that learn to use it as a tool for higher-quality work. It penalises those who treat it as a cost-cutting measure or ignore it altogether.
What does this mean for the business owner who cannot afford a dedicated AI team? It means you are at risk of ending up on the wrong side of PwC's divide — not because you lack talent or ambition, but because the tools available to large enterprises have traditionally required large-enterprise budgets, IT departments, and months of implementation work.
Viktor exists precisely for this situation. It is an AI co-worker that runs on Claude, GPT-4, and Gemini — all three models included in a single credit balance, with Viktor selecting the right one automatically. No integration project. No specialist hire. No six-month rollout.
A consultancy preparing client deliverables can have Viktor research competitors, draft analysis sections, and format presentation decks — the kind of work that currently burns junior staff hours. A small manufacturer tracking supply chain data can hand Viktor scattered spreadsheets and receive a consolidated operational briefing. A professional services firm can use Viktor to process intake forms, extract key information, and prepare preliminary assessments before a human expert reviews anything.
PwC's data says the companies thriving with AI are not replacing people. They are making their existing people measurably better at the work those people already know how to do. That is exactly what a co-worker does. And a co-worker that runs across three frontier models, handles real tasks inside your actual tools, and requires no setup is not a luxury reserved for enterprises any more.
You get $100 of free credits to begin — no credit card, no time limit, no commitment. Explore Viktor properly. Do real work. When you are ready to go further, $50 comes straight off your first bill.
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