Email Marketing

Email is the only marketing channel you own outright. These articles are for people who understand that — and want to use it with precision rather than frequency.

LATEST

Email Marketing

Day-by-Day Email Launch Sequences: How to Build a Campaign That Actually Converts

Alun Hill

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Jul 13, 2026

Email Marketing

Advanced Email Segmentation: The 5 Segments That Actually Move Revenue

Alun Hill

•

Jul 8, 2026

Email Marketing

The Re-Engagement Email: How to Win Back the Subscriber Who Has Gone Quiet

Alun Hill

•

Jul 8, 2026

Email Marketing

Writing CTAs That Get Clicked: Psychology Over Design

Alun Hill

•

Jul 7, 2026

Email Marketing

Apple Built a Privacy Feature That Leaked Millions of Email Addresses. The Fix Made Things Worse.

Alun Hill

•

Jul 6, 2026

Marketing

Memes Are Money

Alun Hill

•

Jul 2, 2026

Email Marketing

The Value-First Email Strategy: Why Selling Less Sells More

Alun Hill

•

Jul 2, 2026

Email Marketing

Why Your Most Disengaged Subscribers Are Your Most Valuable Diagnostic Tool

Alun Hill

•

Jul 2, 2026

Email Marketing

The Email Sequence That Converts: Structure, Pacing, and the Psychology of Each Stage

Alun Hill

•

Jul 1, 2026

Email Marketing

France Just Made Email Open Rates Illegal Without Consent

Alun Hill

•

Jul 1, 2026

Email Marketing

Email Send Time: The Data Behind the Conventional Wisdom

Alun Hill

•

Jun 29, 2026

Marketing

The Zeigarnik Funnel: Building an Entire Marketing System Around Open Loops

Alun Hill

•

Jun 29, 2026

Email Marketing

The $42 Email Stat That Built a Thousand Marketing Budgets Was Never True

Alun Hill

•

Jun 27, 2026

Email Marketing

Niche Online Courses: Why the Specific Always Beats the General

Alun Hill

•

Jun 27, 2026

Marketing

One Email Subject Line. One Child in Hospital. One Very Expensive Lesson.

Alun Hill

•

Jun 26, 2026

Email Marketing

What Happens to Customers Who Feel Seen: Loyalty Beyond Programmes

Alun Hill

•

Jun 26, 2026

Freelance Services

Why Your Landing Page Headline Is Probably Wrong — And How to Fix It

Alun Hill

•

Jun 25, 2026

Email Marketing

The Segmented Email Sequence: Why Personalisation at Scale Is Now Table Stakes

Alun Hill

•

Jun 20, 2026

Email Marketing

Your Follower Count Is Now Irrelevant. Here's What Replaced It.

Alun Hill

•

Jun 19, 2026

Email Marketing

The Email Playbook That Worked in 2020 Is Now Getting You Blacklisted.

Alun Hill

•

Jun 19, 2026

Email Marketing

Lead Magnet Libraries: Why One Freebie Is No Longer Enough

Alun Hill

•

Jun 19, 2026

Email Marketing

The Open Loop Email Sequence: How to Keep Subscribers Reading for Weeks

Alun Hill

•

Jun 19, 2026

Email Marketing

The Tiny Reframe That Makes the Same Offer Feel Ten Times More Exciting

Alun Hill

•

Jun 19, 2026

Alun's Been Thinking ...

What Your Shopify Competitors Don't Know You Can See

•

Jun 18, 2026

Email Marketing

The Three-Email Sequence That Recovers Abandoned Shopping Carts

Alun Hill

•

Jun 17, 2026

Email Marketing

LATEST

Day-by-Day Email Launch Sequences: How to Build a Campaign That Actually Converts

Advanced Email Segmentation: The 5 Segments That Actually Move Revenue

The Re-Engagement Email: How to Win Back the Subscriber Who Has Gone Quiet

Writing CTAs That Get Clicked: Psychology Over Design

Apple Built a Privacy Feature That Leaked Millions of Email Addresses. The Fix Made Things Worse.

Memes Are Money

The Value-First Email Strategy: Why Selling Less Sells More

Why Your Most Disengaged Subscribers Are Your Most Valuable Diagnostic Tool

The Email Sequence That Converts: Structure, Pacing, and the Psychology of Each Stage

France Just Made Email Open Rates Illegal Without Consent

Email Send Time: The Data Behind the Conventional Wisdom

The Zeigarnik Funnel: Building an Entire Marketing System Around Open Loops

The $42 Email Stat That Built a Thousand Marketing Budgets Was Never True

Niche Online Courses: Why the Specific Always Beats the General

One Email Subject Line. One Child in Hospital. One Very Expensive Lesson.

What Happens to Customers Who Feel Seen: Loyalty Beyond Programmes

Why Your Landing Page Headline Is Probably Wrong — And How to Fix It

The Segmented Email Sequence: Why Personalisation at Scale Is Now Table Stakes

Your Follower Count Is Now Irrelevant. Here's What Replaced It.

The Email Playbook That Worked in 2020 Is Now Getting You Blacklisted.

Lead Magnet Libraries: Why One Freebie Is No Longer Enough

The Open Loop Email Sequence: How to Keep Subscribers Reading for Weeks

The Tiny Reframe That Makes the Same Offer Feel Ten Times More Exciting

What Your Shopify Competitors Don't Know You Can See

The Three-Email Sequence That Recovers Abandoned Shopping Carts

Newsletter For The Real Entrepreneur

Alun Hill