Founder Stories

The decisions founders don't talk about in interviews — the pivots, the near-misses, the moments where the business nearly ended. Reported accurately, not polished for TED Talks.

LATEST

Founder Stories

He Spent Years Selling to the Wrong Customer. Then He Flipped the Whole Business.

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Jun 27, 2026

Founder Stories

The Founders Getting 2.5x Better Returns Are Getting Half the Funding

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Jun 20, 2026

This Startup Hit $300 Million in Revenue. Then It Stopped Hiring.

Alun Hill

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Jun 19, 2026

Email Marketing

How a $27 PDF Became an Info-Product Business — The Riley Story

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May 4, 2026

Founder Stories

Dino Tartaglia on Building a Business That Works Without You

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Apr 26, 2026

Founder Stories

Wise: How Two Estonians Fixed International Money Transfers With a Spreadsheet

Alun Hill

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Apr 16, 2026

Founder Stories

Truff Hot Sauce: How a Luxury Condiment Built a Brand Through Instagram

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Apr 15, 2026

Marketing

The Chicken Rental Business: What a Niche Side Hustle Teaches About Market Fit

Alun Hill

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Apr 14, 2026

Business Strategy

Suneera Madhani: From Rejected Proposal to Billion-Dollar Payments Company

Alun Hill

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Apr 13, 2026

Founder Stories

Sukhpal Singh Ahluwalia: From Ugandan Refugee to 10,000-Employee Empire

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Apr 12, 2026

Founder Stories

Melanie Perkins and Canva: 101 Rejections, Then a $40 Billion Company

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Apr 11, 2026

Marketing

Marc Lou: What Thirty Failed Products Teach About Finding the One That Works

Alun Hill

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Apr 10, 2026

Business Strategy

Larry Leith and Tokyo Joe's: The Restaurant Built Without a Recipe

Alun Hill

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Apr 8, 2026

Founder Stories

Simon Harley Built Something That Didn't Need Him. Here's How He Did It.

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Apr 8, 2026

Founder Stories

Joe Crisara: The Trade Business That Changed When a Customer Asked One Question

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Apr 7, 2026

Marketing

Guillaume Moubeche The $1,000 Founder Who Bootstrapped to $150 Million

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Apr 6, 2026

Founder Stories

Richard Conduit on What It Actually Takes to Build a Business Worth Buying

Alun Hill

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Mar 21, 2026

Social Media

How to Build a $50K/Month Affiliate Business From Zero: The Ten-Step Content Creator Playbook

Alun Hill

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Mar 9, 2026

Founder Stories

Nutter Butter's Bizarre Social Strategy Is a Case Study in Brand Confidence

Alun Hill

•

Feb 21, 2026

Founder Stories

The $3.4 Million Faceless Strategy That Most Marketers Overlook

Alun Hill

•

Feb 19, 2026

Marketing

From Backyard Workouts to $400 Million: What the Kayla Itsines Playbook Actually Teaches

Alun Hill

•

Jan 19, 2026

Social Media

The Bored Teacher Who Built an AI Marketing Business and Never Looked Back

Alun Hill

•

Nov 4, 2025

Founder Stories

LATEST

He Spent Years Selling to the Wrong Customer. Then He Flipped the Whole Business.

The Founders Getting 2.5x Better Returns Are Getting Half the Funding

This Startup Hit $300 Million in Revenue. Then It Stopped Hiring.

How a $27 PDF Became an Info-Product Business — The Riley Story

Dino Tartaglia on Building a Business That Works Without You

Wise: How Two Estonians Fixed International Money Transfers With a Spreadsheet

Truff Hot Sauce: How a Luxury Condiment Built a Brand Through Instagram

The Chicken Rental Business: What a Niche Side Hustle Teaches About Market Fit

Suneera Madhani: From Rejected Proposal to Billion-Dollar Payments Company

Sukhpal Singh Ahluwalia: From Ugandan Refugee to 10,000-Employee Empire

Melanie Perkins and Canva: 101 Rejections, Then a $40 Billion Company

Marc Lou: What Thirty Failed Products Teach About Finding the One That Works

Larry Leith and Tokyo Joe's: The Restaurant Built Without a Recipe

Simon Harley Built Something That Didn't Need Him. Here's How He Did It.

Joe Crisara: The Trade Business That Changed When a Customer Asked One Question

Guillaume Moubeche The $1,000 Founder Who Bootstrapped to $150 Million

Richard Conduit on What It Actually Takes to Build a Business Worth Buying

How to Build a $50K/Month Affiliate Business From Zero: The Ten-Step Content Creator Playbook

Nutter Butter's Bizarre Social Strategy Is a Case Study in Brand Confidence

The $3.4 Million Faceless Strategy That Most Marketers Overlook

From Backyard Workouts to $400 Million: What the Kayla Itsines Playbook Actually Teaches

The Bored Teacher Who Built an AI Marketing Business and Never Looked Back

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